TEMPE, Ariz.-Circle K is trialing a beverage subscription program that allows U.S. Every time I put my number in it tries to charge me the 5.99 again. Subscribe in store GIF 12:01 AM 5 Retweets 1 Quote Tweet 11 Likes Thomas Moreno tmoreno2425 Replying to CircleKStores Need some help. Circle K has launched the Sip & Save Subscription Program which allows. Sip and Save on your favorites every day For 5.99 a month, join our new subscription at Circle K. customers to pay $5.99 a month and receive one Froster slushy, tea, coffee or Polar Pop fountain drink of their choosing every day.Īccording to CNBC, the chain’s “Sip & Save” program aims to build loyalty and bring people back into stores on a regular basis. Circle K Sip & Save Program 5.99/Month for Any Drink, ANY Size Daily. Last year was a challenging one for the foodservice category in convenience stores, especially for dispensed beverages.Īs the May cover story of NACS Magazine reports, cold dispensed beverage sales finished 2020 down 7.9% in terms of average sales per store compared with 2019’s performance, NACS State of the Industry data for 2020 indicate. Hot dispensed beverages saw average sales per store tumble 33.4% last year compared with 2019. “We really see this an opportunity to drive traffic at a time that people are just starting to come out of the understandable cocoons that they’ve been in for the last 12-plus months,” said Kevin Lewis, chief marketing officer, Alimentation Couche-Tard, Circle K’s parent company.Ĭircle K planned to launch the program last year, but when the pandemic hit, public health officials urged consumers to stay at home, and the retailer shelved the program.įrozen dispensed beverages notched an increase of 2.3% over 2019, according to NACS SOI data. Now, in-store consumer activity is picking up as Americans are vaccinated and states ease restrictions, Lewis said. In the past 90 days, Circle K has tested Sip & Save in more than 100 stores near Augusta, Ga., and Columbia, S.C. independent convenience store operator in company-operated stores, announces two new programs for summer travelers ahead of. According to Lewis, test data indicate that customers are visiting more frequently and in numbers surpassing Circle K’s expectations.Ĭircle K has been upgrading its hot food options, and as a bonus, trial customers are buying food with their drinks. CHARLOTTE, N.C.- ( BUSINESS WIRE )- Circle K, the largest, U.S. Over the past year, the chain introduced new items in about 1,500 locations, and soon, it will expand them to an additional 3,000 stores. The chain is tailoring menus by locality, such as offering tacos in Texas. Other retailers, including Sheetz, Wawa and 7-Eleven have been revamping their fresh-food offerings to snag some of the foodservice market share. The hope is to increase sales among c-store customers who are already buying beverages, snacks, pantry staples or fuel.
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